Bedfordshire Education Academy

Postgraduate Diploma in Business Marketing (Level 7)

Course Summary
This Ofqual regulated qualification is for people who require a contemporary working knowledge and understanding of Marketing as one of the main organisational disciplines. It is relevant to both students and managers who come from public or private sector organisations and who primarily wish to build their managerial experience around market-making principles and secondly to develop a strategic approach to product and market growth as well as organisational wealth.

Duration
12 months

ABP Level 7 - Marketing Management

Marketing is an important function that brings companies and clients closer together. Marketing management and establishing a marketing orientated organization with the emphasis on the customer is a core component in an organization’s success.

Why study the Marketing Management programme?

The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.

Career Opportunities

The ABP Qualification Framework is designed to support access to education and employment, lifelong learning or the requirements of particular employers and employees.


The ABP Qualification Framework offers:

The opportunity to customize a qualification for a specific industry need

The ability to provide the knowledge, skills and understanding that underpin the National Occupational Standards for a particular sector
Flexibility, coherence and relevance across nine levels (including Entry)
Certification of small or large blocks of learning
The potential for links to existing qualifications which are recognised by other organizations such as UK universities
The opportunities for progression to either a higher level qualification or to an extended programme of study at the same level

Assessment
Assessment is encouraged throughout the programme utilising variable and creative assessment tools with minimum reliance on formal examinations 
Course Structure:

Units
Unit 1 - Strategic Marketing Management
Unit 2 - International Marketing Management
Unit 3 - Marketing Communications
Unit 4 - Value Added Marketing

 

 

Entry Requirements: 3 year business degree or 4 years management experience; A Skype interview will be conducted to establish the intent of study, to confirm ID and check the English language skills. English language qualification equivalent to IELTS 6.0-6.5 Progression route Graduates from this programme will be exempted from 60 (M) level credits from a variety of University of Worcester programmes